Presenting with IMPACT

For the European sales force

Cognex  Corporation is the world’s leading provider of vision systems, vision software, vision sensors and industrial ID readers used in manufacturing automation. Machine vision is used for detecting defects, monitoring production lines, guiding assembly robots, and tracking, sorting and identifying parts. Headquartered in the USA near Boston, Cognex has offices in more than 20 countries and has clients throughout the Americas, Europe and Asia.

The challenge

In the client's words

cognex-3_0"Presentation skills become more and more important to our sales people as their careers progress. When they start as a sales engineer its very much about 1-1 meetings and demonstrations BUT as they move up in the company, it becomes increasingly important to present better with a clear message to audiences they’ve never met before. The stakes are getting higher and it's more of a challenge. We need our team to:

  • know what is their goal? and what is the outcome they are looking for from the presentation?
  • then ask, “what content will I actually need?” to achieve that goal.
  • confidently get their message across in a clear and authentic way.
  • ensure they, their message, and our solutions are remembered by the client"

How we helped Cognex employees present with IMPACT

Presenting with IMPACT is a hands-on workshop aimed at coaching both new and experienced presenters. The practical application of theory, tips and tricks and techniques to your own presentation is at the heart of the coaching process. This is then reinforced through self-, peer- and trainer feedback, allowing you to truly sharpen your skills. 



your walk-away message






your message with audience interests


noun_peer to peer_323550(2)


with your audience


a clear and simple structure




stories and use metaphors
business people group at meeting seminar presentation in brigt conference room
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