---
title: Storytelling in presentations
description: The presentations I remember best and enjoyed the most have all had one thing in common – a story. Storytelling in presentations.
---

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 January 21, 2020

# Storytelling in presentations

 By  [Brenda Vanseters](https://hs.targettraining.eu/training-business/author/brenda-vanseters)  ·   1 minute read

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## What makes a presentation memorable?

I think you'll agree with me that a memorable presentation has more to it than the introduction, some main points, a summary, a conclusion and time for questions. The presentations I remember best and enjoyed the most have all had one thing in common – a story. Stories have been used throughout history to teach and using them in a presentation makes it more memorable and more interesting for your audience.

## Personalize it

As a company of trainers, we know that personalization is key to successful learning. This is a very sound piece of advice which applies to any form of learning. Personalization draws the audience in, it makes them feel involved. People who care about what you say will listen to you and remember your message. This may be hard to do when reporting on last year’s figures, but with a bit of imagination, there’s always a way.

## Watch the experts

The rest of this post is dedicated to the great presenters of TED. This [playlist on storytelling](http://www.ted.com/playlists/62/how_to_tell_a_story) has six great videos. The first video in this post is a presentation by Andrew Stanton. It has a particularly interesting opening. The rest of the video is worth watching too. The second video is by Simon Sinek, who talks about inspirational leadership and the golden circle.

http://www.ted.com/talks/andrew\_stanton\_the\_clues\_to\_a\_great\_story

http://www.ted.com/talks/simon\_sinek\_how\_great\_leaders\_inspire\_action#t-1064555

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