During a recent presentation skills seminar for a French organization, I observed participants as they presented. I offered only feedback on the positive behaviors I saw. As we went through the round, the managing director of the group of participants couldn’t wait any longer and interrupted the feedback session by asking where was the criticism? It was obvious that the presenters were doing things that would get in the way of their presentation goals, (from audible pauses to nervous movement), and I was doing them a disservice by not pointing out the negatives. He did give me the cultural excuse of being a positive, American trainer. Yet his message was clear, the group needed correction more than praise to develop. For the record, I think both praise and correction are appropriate (and it’s true that unspecific praise can feel condescending and counterproductive, as if the recipient is too immature to take correction as a way to improve).
Praise is a complex concept that crosses many cross cultural communication styles and its effectiveness is personal as well. For example: The German culture offers the view of a foundation of trust in the working relationship. You have a job because the company feels you can do it. This general level of trust is positive enough to not require reinforcement through praise. In fact, praising someone for just “doing his job” can be insulting as if the expectations of performance are low.
How praise gets delivered is also of importance to judgements of its sincerity. In some work cultures, being singled out for enthusiastic praise if front of a group would be gratifying to the person receiving it while cultures that use more restrained emotional styles might find expressive, public praise embarrassing and impersonal. Groups using collectivist approaches would recognize team accomplishments over individual ones. Groups using individualist approaches would do the opposite.
Our brand will come from what we are very good at doing, not from correcting mistakes to an acceptable level.
James Culver
How to get it right? Praise helps us know the right way to do things so we can recognize and track behaviors we want to develop. Praise lets others know your priorities, the organization’s focus and their path forward. Done well, praise is an important tool in developing focus and innovation. Observational praise also enhances the credibility of the observer, as praise is specifically tied to authentic, recognizable behaviors the recipient and observer can agree happened.
Observe. How do people in your organization know they are on the right track? Mirror the praise behaviors in your organization and expand that style with your own approach. Note how the recipient is meeting your high standards. Let that stand for a while so it is credible.
* We have thoroughly enjoyed our relationship with your company, especially because your customer service representative, John Doe, has been so helpful.
* Your representative, Jane Doe, is to be commended for her outstanding work on your last project.
* We want you to know how impressed we were with the way Jane Doe handled the delinquent accounts.
* During a recent internal audit, John Doe found a rather large discrepancy in our financial records. Had he not found that error, our corporation could have faced heavy legal fees.
* I want to tell you how pleased I am with the landscaping plan your new intern prepared for me.
* a very helpful attitude
* among the finest I’ve seen
* by your co-workers
* commendations and congratulations
* convey my appreciation to
* exceptional work done by
* express my appreciation for
* has been extremely helpful
* have thoroughly enjoyed
* have been deeply impressed
* have come to admire
* how pleased we have been
* how impressed we were
* how highly we think of his efforts
* how much we appreciate
* how pleased I am
* is to be commended for
* please accept
* received exceptional service
* want to let you know
* with the services of
* His attention to detail helped our work move smoothly, without a single legal snag.
* His broad knowledge of the machinery has helped our trouble shooters keep the assembly line moving during the periods of heaviest demand.
* Her public relations skills helped us collect on most of the accounts that others had given up on. We hope she will be available for future cooperation.
* We commend his attention to detail. He is the most thorough accountant we have had work on our books.
* She has a good sense for balance, with the right mix of colors and textures.
Phrases:
* a pleasure to work with
* an excellent sense of
* attention to detail
* broad knowledge of
* consistently gone out of her way to
* courteous, well-trained staff
* dependable and thoughtful
* diligence and skill
* efficiently and with good humor
* going the extra mile
* has helped us to
* intelligent and cooperative
* made sure everything ran smoothly
* never-failing professionalism
* one of your company’s greatest assets
* particularly astute in
* professional and courteous
* public relations skills
* stays calm under pressure
* the time and thought he put into
* took care of all the details
* took the trouble to
* went out of his way to
* willingness to help
* Thanks again for assigning him to work with us. Best wishes for the future.
* We send our warm regards and wish you continued success.
* We wish you similar successes with your other clients.
* Please convey our appreciation to Jane for a job well done. We hope we can work together again.
* May your future endeavors be as successful as this one has been.
* You are fortunate to have Jane as an employee. Best wishes to her and the rest of you at Doe Corporation.
* are looking forward to
* best wishes for
* congratulations on your
* continue your tradition of
* convey my compliments to
* how much we appreciate
* keep up the good work
* one of your greatest assets
* our sincere thanks and appreciation
* our warmest regards
* please let everyone involved know
* please pass my appreciation on to
* please thank him for us
* thank you for
* thanks to the efficiency of
* want you to know
* will assure the continued success of
* wish you continued success
* working together again
* would like to thank her for