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The most fundamental aspects of negotiation strategy are Creating and Claiming Value. In a negotiation, all parties involved must decide to be competitive, cooperative, or a combination of both. David Lax and James Sebenius called it the Negotiator’s dilemma: Lax and Sebenius argue that negotiation necessarily includes both cooperative and competitive elements, and that these elements exist in tension with each other. Negotiators face a dilemma in deciding whether to pursue a cooperative or a competitive strategy.The best outcome for one person is not necessarily the best outcome for the other person. If all parties involved pursue their best option, they will often end up getting the worst outcome. Here they are, explained.
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“Like it or not, you are a negotiator. Negotiation is a fact of life.” With those words, the world was introduced to, what is now arguably the most famous book about negotiations in the world: “Getting to Yes” by Roger Fisher and William Ury.
All negotiators face two basic questions: “How can we make the pie bigger?” and “How can I make sure that I get the biggest possible piece?” The pie is enlarged (value is created) through the cooperative process of interest-based bargaining. Good negotiators find ways to increase their mutual gain. They see themselves as problem solvers. When everyone involved in the negotiation profits, it’s a win/win negotiation. Inventing options for mutual gain is the essence of the win/win philosophy.
To create this mutual gain, the negotiator:
"Negotiation is always part of the equation. As I entered adulthood I found out that life is not as simple as yes or no. Everything involves negotiation, give-and-take: If we see this film this Saturday, can we see that concert next Saturday? I can prepare the presentation, but could I get it to you on Thursday not Wednesday?”Gary Anello
At some point, the knife must come out with all parties wanting the biggest possible piece of the pie. The more one claims, the less the other gets. The competitive process of claiming value is also known as win/lose. Good negotiators use competitive tactics to make sure their piece stays as large as possible. He/she:
As is obvious, some of the cooperative strategies that create value directly oppose the competitive strategies used to claim value. As Fischer, Ury & Patton point out, “negotiators are not friends”; confrontation is sometimes unavoidable. The best deals are reached when both processes are allowed to operate. Only the most experienced of negotiators seem equally at ease with both phases. They accept that both processes are legitimate and necessary steps in getting the best results and understand that it is vital to “separate the invention process from the decision making process”.
More negotiations language is available for you in my eBook: “The Big eBook of Negotiations Language”. Below are a few examples of language that you can use in each of the two stages that I discussed in this post.
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William Ury, author of "Getting to Yes," offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations — from family conflict to, perhaps, the Middle East.
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